SOFITEL LONDON ST. JAMES
Walk in your
Welcome to Reconnect18, our unmissable client and partner event in the region! It offers insight into the future of digital marketing and the ins and outs of omnichannel engagement. Connect with fellow marketers, meet our partners and leave with tips and tricks to equip you for marketing excellence.
This year, we’ll be focusing on how your marketing can better resonate and meet the needs of your consumers. You’ll hear from speakers that show you how to Walk in Your Consumers’ Shoes to Reach Your Marketing Goals.
Join us and jumpstart your ROI with insight-led engagement and a little elbow grease from Selligent Marketing Cloud.
It's time to Reconnect.
Breakfast and Registration
Welcome and Selligent Marketing Cloud VisionJohn Hernandez, CEO, Selligent Marketing Cloud Hear from John Hernandez on what we’ve been up to in 2018, our vision, the market forces driving our decisions and the direction of our future.
Product RoadmapTodd McCaslin, SVP of Global Solutions Consulting, Selligent Marketing Cloud Hear about the latest updates on Selligent's products, including a demo of new capabilities.
Keynote - E-telligence. Email Marketing Isn’t Dead, The Way You’re Using It IsKate Barrett, Digital Marketing Expert and Author With only 28% of companies implementing lifecycle programmes, 26% dynamic content and 24% behavioural targeting, the need to further harness customer behaviour to provide a highly relevant customer experience is prevalent.
Join author and digital marketing expert Kate Barrett to discover how to:
- Put the customer first in everything you do for increased results
- Keep them engaged throughout the customer journey
- Deliver a highly relevant experience that leaves your subscribers wanting more
The Entitled Consumer – Walking in Their ShoesNick Worth, CMO, Selligent Marketing Cloud En·ti·tled adjective definition: “believing oneself to deserve special treatment or privileges”
Today’s consumer demands more – so much more. Not only do consumers expect perfect service and seamless experiences online across every channel, many expect that marketers to predict what they want and give it to them before they even ask for it. And they have no problem switching to another brand the minute they don’t get they want. Nick’s new book, Marketing to the Entitled Consumer, is based on research with 7000 consumers and documents who the entitled consumer is and what she wants. This presentation will tell you how marketers can address this critical challenge.