SEPTEMBER 20

SOFITEL LONDON ST. JAMES

Walk in your
Consumers' Shoes

The Event

Welcome to Reconnect18, our unmissable client and partner event in the region! It offers insight into the future of digital marketing and the ins and outs of omnichannel engagement. Connect with fellow marketers, meet our partners and leave with tips and tricks to equip you for marketing excellence.

This year, we’ll be focusing on how your marketing can better resonate and meet the needs of your consumers. You’ll hear from speakers that show you how to Walk in Your Consumers’ Shoes to Reach Your Marketing Goals.

Join us and jumpstart your ROI with insight-led engagement and a little elbow grease from Selligent Marketing Cloud.

It's time to Reconnect.

Agenda

09:00

Breakfast and Registration

10:00

Welcome and Selligent Marketing Cloud Vision

John Hernandez, CEO, Selligent Marketing Cloud Hear from John Hernandez on what we’ve been up to in 2018, our vision, the market forces driving our decisions and the direction of our future.
10:45

Product Roadmap

Todd McCaslin, SVP of Global Solutions Consulting, Selligent Marketing Cloud Hear about the latest updates on Selligent's products, including a demo of new capabilities.
11:15

Coffee Break

11:45

Keynote - E-telligence. Email Marketing Isn’t Dead, The Way You’re Using It Is

Kate Barrett, Digital Marketing Expert and Author With only 28% of companies implementing lifecycle programmes, 26% dynamic content and 24% behavioural targeting, the need to further harness customer behaviour to provide a highly relevant customer experience is prevalent.
Join author and digital marketing expert Kate Barrett to discover how to:
  • Put the customer first in everything you do for increased results
  • Keep them engaged throughout the customer journey
  • Deliver a highly relevant experience that leaves your subscribers wanting more
12:30

The Entitled Consumer – Walking in Their Shoes

Nick Worth, CMO, Selligent Marketing Cloud En·ti·tled adjective definition: “believing oneself to deserve special treatment or privileges”
Today’s consumer demands more – so much more. Not only do consumers expect perfect service and seamless experiences online across every channel, many expect that marketers to predict what they want and give it to them before they even ask for it. And they have no problem switching to another brand the minute they don’t get they want. Nick’s new book, Marketing to the Entitled Consumer, is based on research with 7000 consumers and documents who the entitled consumer is and what she wants. This presentation will tell you how marketers can address this critical challenge.
13:00

Networking Lunch

14:00

Customer Experiences We Love

April Mullen, Director of Consumer-First Marketing Adoption, Selligent Marketing Cloud We talk a lot about Consumer-First Marketing at Selligent, but what does that really mean for relationship marketers? Join us as we rapid-share examples of real-world, inspiring experiences.
14:30

Engaging the Consumer Through Better Email Deliverability

Laura Atkins, Owner at Word to the Wise and Deliverability Consultant Matthew Vernout, Director of Privacy and Industry Relations at 250ok Gianfranco Cuzziol, Director of CRM and Data at Intermarketing Agency Moderator: Arne Van Ham, VP of Solutions Services at Selligent In 2018, email deliverability still poses a wealth of challenges, yet marketers still have a lot of misconceptions about it. In this presentation, we’ll cover what’s causing the continued challenges for marketers and how to better reach your consumer in their digital home —the inbox.
15:00

Coffee Break

15:30

Deliver the Perfect Consumer Experience with Artificial Intelligence

Alexei Kounine, AI Product Marketing Manager, Selligent Marketing Cloud With website bounce rates averaging around 55% and average email click through rates at 4% or less, it’s more important than ever to personalize the experience to grab the attention and engage consumers at scale. The application of artificial intelligence could be the answer in delivering on a marketer’s ambition to personalize the experience while being mindful of limited resources. Join Alexei as he gives an overview of the current state of AI in marketing and case examples from Selligent clients that are doing it well.
16:15

Selligent Awards and Wrap-Up

John Hernandez, CEO, Selligent Marketing Cloud
16:45

Networking and Cocktails

Registration



Location

WHEN

SEPTEMBER 20

WHERE

SOFITEL LONDON, ST. JAMES
6 WATERLOO PLACE
SW1Y 4AN, LONDON
UNITED KINGDOM