SEPTEMBER 27

MUENCHENHOCH5 | ATELIERSTRASSE 12 | 81671 MÜNCHEN

Walk in your
Consumers' Shoes

The Event

Welcome to Reconnect18, our unmissable client and partner event in the region! It offers insight into the future of digital marketing and the ins-and-outs of omnichannel engagement. Connect with fellow marketers, meet our partners and leave with tips and tricks to equip you for marketing excellence. This year, we’ll be focusing on how your marketing can better resonate and meet the needs of your consumers. You’ll hear from speakers that show you how to Walk in Your Consumers’ Shoes to Reach Your Marketing Goals. Join us and jumpstart your ROI with insight-led engagement and a little elbow grease from Selligent Marketing Cloud. It's time to Reconnect. An exciting lineup of speakers to be announced soon

Join us in our fantastic office at the WERK 3 in Munich on September 27th and take the opportunity to future-proof your digital marketing with our Consumer-First philosophy.

IT'S TIME TO RECONNECT!

Agenda

10:00

Breakfast and Registration

10:30

Welcome and Selligent Marketing Cloud Vision

John Hernandez, CEO, Selligent Marketing Cloud Hear from John Hernandez on what we’ve been up to in 2018, our vision, the market forces driving our decisions and the direction of our future.
11:15

Product Roadmap

Sebastian Mengewein, Head of Sales, DACH & Eastern Europe, Selligent Marketing Cloud Hear about the latest updates on Selligent's products, including a demo of new capabilities.
11:45

Coffee Break

12:00

keynote

Kate Barrett, Digital Marketing Expert and Author of “E-telligence: Email Marketing Isn’t Dead. The Way You’re Using It Is.” With only 28% of companies implementing lifecycle programmes, 26% dynamic content and 24% behavioural targeting, the need to further harness customer behaviour to provide a highly relevant customer experience is prevalent.
Join author and digital marketing expert Kate Barrett to discover how to:
  • Put the customer first in everything you do for increased results
  • Keep them engaged throughout the customer journey
  • Deliver a highly relevant experience that leaves your subscribers wanting more
12:45

The Entitled Consumer – Walking in Their Shoes

Nick Worth, CMO, Selligent Marketing Cloud En·ti·tled adjective definition: “believing oneself to deserve special treatment or privileges”
Today’s consumer demands more – so much more. Not only do consumers expect perfect service and seamless experiences online across every channel, many expect that marketers to predict what they want and give it to them before they even ask for it. And they have no problem switching to another brand the minute they don’t get they want. Nick’s new book, Marketing to the Entitled Consumer, is based on research with 7000 consumers and documents who the entitled consumer is and what she wants. This presentation will tell you how marketers can address this critical challenge.
13:15

Networking Lunch

14:15

Customer Experiences We Love

Georg Loewen, Head of Marketing in DACH, Selligent Marketing Cloud Digital We talk a lot about Consumer-First Marketing at Selligent, but what does that really mean for relationship marketers? Join us as we rapid-share examples of real-world, inspiring experiences.
14:45

Coffee Break

15:00

Deliver the Perfect Consumer Experience with Artificial Intelligence

Alexei Kounine, AI Product Marketing Manager, Selligent Marketing Cloud With website bounce rates averaging around 55% and average email click through rates at 4% or less, it’s more important than ever to personalize the experience to grab the attention and engage consumers at scale. The application of artificial intelligence could be the answer in delivering on a marketer’s ambition to personalize the experience while being mindful of limited resources. Join Alexei as he gives an overview of the current state of AI in marketing and case examples from Selligent clients that are doing it well.
15:45

Selligent Awards and Wrap-Up

Katrin Schmeling, Client Success Manager, Selligent Marketing Cloud
18:00

Oktoberfest Dinner (for those that pre-registered)

Registration



Location

WHEN

SEPTEMBER 27

WHERE

MUENCHENHOCH5, ATELIERSTRASSE 12
81671 MÜNCHEN