SEPTEMBER 18

EFTELING | KAATSHEUVEL | NETHERLANDS

Walk in your
Consumers' Shoes

The Event

Welcome to Reconnect18, our unmissable client and partner event in the region! It offers insight into the future of digital marketing and the ins and outs of omnichannel engagement. Connect with fellow marketers, meet our partners and leave with tips and tricks to equip you for marketing excellence.

This year, we’ll be focusing on how your marketing can better resonate and meet the needs of your consumers. You’ll hear from speakers that show you how to Walk in Your Consumers’ Shoes to Reach Your Marketing Goals.

Join us and jumpstart your ROI with insight-led engagement and a little elbow grease from Selligent Marketing Cloud.

It's time to Reconnect.

Agenda

09:00

Registration

10:00

Welcome and Selligent Marketing Cloud Vision

John Hernandez, CEO, Selligent Marketing Cloud Hear from John Hernandez on what we’ve been up to in 2018, our vision, the market forces driving our decisions and the direction of our future.
10:45

The Entitled Consumer – Walking in Their Shoes

Nick Worth, CMO, Selligent Marketing Cloud Marketers face a paradox. Consumers expect your brand to know everything about them who they are, what they want, and why and to deliver it at the exact moment they need it. But ad saturation and inbox clutter make them resent everything marketers do. In this environment, traditional approaches just won't cut it. Marketing to these entitled consumers demands a new strategy: consumer-first marketing.
11:15

Coffee Break

11:45

Keynote - E-telligence. Email Marketing Isn’t Dead, The Way You’re Using It Is

Kate Barrett, Digital Marketing Expert and Author With only 28% of companies implementing lifecycle programmes, 26% dynamic content and 24% behavioural targeting, the need to further harness customer behaviour to provide a highly relevant customer experience is prevalent.
Join author and digital marketing expert Kate Barrett to discover how to:
  • Put the customer first in everything you do for increased results
  • Keep them engaged throughout the customer journey
  • Deliver a highly relevant experience that leaves your subscribers wanting more
12:30

Product Roadmap

Todd McCaslin, SVP of Global Solutions Consulting, Selligent Marketing Cloud Hear about the latest updates on Selligent's products, including a demo of new capabilities.
13:00

Networking Lunch

14:30

Customer Experiences We Love

April Mullen, Director of Consumer-First Marketing Adoption, Selligent Marketing Cloud We talk a lot about Consumer-First Marketing at Selligent, but what does that really mean for relationship marketers? Join us as we rapid-share examples of real-world, inspiring experiences.
15:00

Engaging the Consumer Through Better Email Deliverability

Laura Atkins, Owner at Word to the Wise and Deliverability Consultant Matthew Vernout, Director of Privacy and Industry Relations at 250ok Michel Demoor, Managing Partner, Rise + Shine agency Jan Schapmans, Director of Deliverability Services at Selligent In 2018, email deliverability still poses a wealth of challenges, yet marketers still have a lot of misconceptions about it. In this presentation, we’ll cover what’s causing the continued challenges for marketers and how to better reach your consumer in their digital home —the inbox.
15:30

Coffee Break

16:00

Deliver the Perfect Consumer Experience with Artificial Intelligence

Alexei Kounine, AI Product Marketing Manager, Selligent Marketing Cloud With website bounce rates averaging around 55% and average email click through rates at 4% or less, it’s more important than ever to personalize the experience to grab the attention and engage consumers at scale. The application of artificial intelligence could be the answer in delivering on a marketer’s ambition to personalize the experience while being mindful of limited resources. Join Alexei as he gives an overview of the current state of AI in marketing and case examples from Selligent clients that are doing it well.
16:45

Selligent Awards and Wrap-Up

John Hernandez, CEO, Selligent Marketing Cloud
17:15

Networking and Entertainment

Registration



Location

WHEN

SEPTEMBER 18

WHERE

Efteling, Europalaan 1
5171 KW Kaatsheuvel - Netherlands
(Eindhoven - 44km | Utrecht – 73km | Antwerp – 95km)